Recommended Nonprofit Books For Gift Giving
Need a helpful gift idea for your favorite nonprofit professional or volunteer leader? Consider a book that provides valuable insight and advice on how to maximize a nonprofit’s effectiveness. Note:...
View ArticlePaper is Not Obsolete Because …
I appreciate the immediacy and accessibility of digital media, especially for sharing content. Being visually-oriented, however, I prefer to read and work with paper. I can better develop content and...
View Article“Share of Mind, Share of Heart” Award News
I just learned that my new book, Share of Mind, Share of Heart: Marketing Tools of Engagement for Nonprofits, is nominated for a 2013 Small Business Book Award, and I’m truly honored. This special...
View ArticleHelping Animal Rescues & Shelters at BlogPaws
I’m excited about the opportunity to speak at this year’s annual BlogPaws Conference, the largest pet-blogging and social media conference, on “Strengthening Your Brand: Relationship Marketing for...
View ArticleMother Knows Marketing Best
[Note: I'm proud to feature this special guest post by Jason Stershic, interactive marketing specialist. What a wonderful Mother's Day gift!] Sybil Stershic is my mother and, for most of my conscious...
View ArticleDiscovering & Sharing Your Company’s History
[Note: This week's guest post is by Phyllis Barr, President, Corporate Culture & Memory Marketing. It was adapted, with permission, from her article in The New York Enterprise Report.] Over the...
View ArticleFavorite Quotes on the Employee Engagement and Brand Connection
It’s a fairly simple equation – as hotelier Bill Marriott once said, “Take care of your employees and they’ll take care of your customers.” Here are more of my favorite quotes about the employee...
View ArticleTips from the Brand Trenches: Five Branding Mistakes You Must Avoid!
[Note: I'm delighted to feature this two-part guest post on branding mistakes by Debra Semans, marketing research and brand expert.] For all types of organizations, brands are powerful tools for...
View ArticleTips from the Brand Trenches: Five More Branding Mistakes You Must Avoid!
[Note: Following up last week's post on branding mistakes, here are more "Tips from the Brand Trenches" by guest blogger, Debra Semans.] Not making branding “Everyone’s Responsibility.” Marketing...
View ArticleBe a Champion of Customers – Guest Post by Chip Bell
[The following post is by Chip R. Bell, respected consultant and author of several best-selling books. His newest book (with Marshall Goldsmith) is Managers as Mentors. Chip can be reached via...
View ArticlePrinciples of Innovative Service: How to Make Them Work for You
Every once in a while a new book comes across my desk for review that’s an absolute delight to read: The 9-1/2 Principles of Innovative Service by Chip R. Bell is one such book. Small and impactful,...
View ArticleMarketing Tips for B2B Telemarketers
I know, I know … caller ID and voice mail make it difficult to actually reach prospects these days. If you want to be more effective in reaching potential buyers, here are several suggestions based on...
View ArticleCustomer Mentors Hardwire Wisdom into Customer Experiences
[The following guest post is by Chip R. Bell, respected author, consultant and speaker. Among his many best-selling books are Wired & Dangerous (co-authored with John Patterson), Managers as...
View ArticleCelebrate National Customer Service Week: “United Through Service”
Customers. Every business needs them. Every business loves them … or tries to love them. Let’s be honest, from the customer’s perspective, some companies aren’t as customer-focused as they purport to...
View ArticleMovies and Marketing Lessons
Movies are not my first source to learn about marketing, but they are great for reinforcing marketing concepts. They’re also a fun conversation starter as in “What’s your favorite marketing-related...
View ArticleMarketing Advice for First-Time Business Book Authors
Here’s the smartest advice I received when working on my first book, although I didn’t believe it at first: no matter how good your writing is, make sure you hire a professional editor. Some of the...
View ArticleNo Time for a Strategic Marketing Plan? Think Again!
It’s a common lament among many marketers today – their work is more reactive than proactive. While they acknowledge the need for formal marketing planning, they’re overwhelmed and pressed for time...
View ArticleA Facilitator’s Top Three Tips for Strategic Marketing Planning
I recently shared why it’s important to commit time for strategic marketing planning. Based on my combined experience as a marketer and planning facilitator, here are my top three tips for developing...
View ArticleBusiness Blogs Continue More and Less: One Blogger’s Perspective
I was an early adopter of business blogging, despite my usual hesitation to embrace new media. After much trepidation, I launched this blog in 2005 to help managers engage employees and customers with...
View ArticleI Love Libraries!
Happy National Library Week! April 13-19, 2014, is a time to honor libraries and librarians for all they do to encourage reading and learning for enlightenment and enjoyment. I extend my deep gratitude...
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